CRM Manager (all genders)
Broke+SchönBerlin, Germany
Posted October 17, 2025
Full Time
About the Company
Broke+Schön, established in 2009 in Berlin, is a trendy fashion brand known for individual, fun-loving clothing pieces. With a network of five stores in Berlin, one in Hamburg, and one in Cologne, along with an international online presence, the company offers unique accessories and apparel. Rooted in Berlin's diverse culture, Broke+Schön emphasizes creativity, uniqueness, and enjoyment in its fashion offerings.
Job Description
BROKE+SCHÖN is seeking a Customer Relationship Management (CRM) Manager in Berlin, operating as a hybrid position. The role focuses on increasing customer retention, redemption rate and lifetime value through data-driven campaigns and automation. The ideal candidate will have a strong knowledge of Klaviyo, experience with data analysis and performance reporting, and a hands-on approach to implementing CRM strategies.
Requirements
- 3+ years of experience in CRM, email marketing or retention marketing (ideally in e-commerce / fashion / lifestyle)
- Deep knowledge in Klaviyo (Flows, segmentation, automation)
- Experience with data analysis, segmentation, CLV analysis and performance reporting
- Technical understanding of tracking, UTM parameters and data flow
- Sense for design, aesthetics and tone
- Hands-on mental approach
- Structured, independent work
- Experience with loyalty, retention or re-engagement campaigns (bonus programs, vouchers, etc.) is an advantage
Benefits
- Professional and motivated team
- Many exciting and diverse tasks
- Opportunity to develop your creative abilities and further develop yourself professionally
- Good work-life balance
- Pleasant workplace
- Selection of benefits
