Product Marketing Manager - Product Led Growth

As the most trusted global leader in data-first contract lifecycle management (CLM) software, Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP). With contract data as the foundation, customers quickly and collaboratively reach agreement and leverage contract visibility to thrive with competitive advantage. Employing powerful, pragmatic artificial intelligence as a legal force multiplier, and robust integration capabilities as a data liberator, organizations around the world trust Agiloft’s certified implementers to deliver connected, intelligent, and autonomous solutions across the entire contract lifecycle.

Requirements

• Build and maintain a PLS market introduction and standard for appropriate standalone products
• Develop and execute a comprehensive marketing plan for these products working in conjunction with PMM, Engineering (Eng), Product Management (PM) and marketing colleagues
• Create compelling go-to-market materials such as web content, product presentations, datasheets, white papers, contributed articles
• Work with adjacent departments to develop PLS-friendly user-onboarding, training, and engagement content for in-app, email, and online delivery
• Manage product launches and new software releases
• Participate in competitive analysis for assigned products, and share competitive learnings with marketing, sales, PM, and customer success teams
• Serve as primary Agiloft evangelist for assigned products by presenting at industry conferences, customer meetings, and other internal and external events
• Work with SDRs and sales teams on product positioning and messaging including sales training on products, competitive positioning, scripts, and cheat sheets
• Develop customer insight through customer and prospect interviews and quantitative surveys
• Define market opportunity and inform product roadmap by analyzing competitors and working with customer success, sales, engineering, and product teams

Benefits

• Floating holidays
• Quarterly, no-questions-asked wellness day
• Support for multiple Employee Resource Groups (ERGs)