Director of Demand Generation

We are seeking a dynamic and results-driven Director of Demand Generation to lead our marketing efforts and drive growth through effective demand generation strategies. This role will be pivotal in shaping our marketing initiatives, optimizing the buyer's journey, and increasing lead acquisition while improving conversion rates.

Requirements

• Develop and implement a comprehensive demand generation strategy that aligns with Anvilogic’s business goals and targets.
• Collaborate with marketing, sales, product, and customer success teams to create cohesive marketing strategies that drive pipeline and revenue growth.
• Design, execute, and optimize multi-channel marketing campaigns (email, social media, content marketing, webinars, etc.) to generate high-quality leads.
• Identify target markets and create segmentation strategies to effectively reach potential customers.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity, accountability, and continuous improvement.
• Utilize marketing analytics tools to track, measure, and report on the effectiveness of demand generation initiatives.

Benefits

• Comprehensive medical, dental, and vision insurance
• Unlimited paid time off policy for work life balance
• 401(k) retirement plan with company match
• Monthly stipend for home internet and cell phone expenses