Director, Digital Strategy - US Based Remote

We're looking for a strategic leader to navigate the changes in digital marketing and turn our websites into high-performing growth engines. As Director of Website Strategy, you'll own the revenue and lead generation strategy across our digital properties, driving measurable business impact through website optimization, advertising opportunities, and conversion rate improvements.

Requirements

• 8+ years of experience in digital marketing, website strategy, or performance marketing roles.
• Proven track record of driving measurable revenue or lead generation growth through digital channels.
• Strong business acumen with experience owning P&L or revenue targets
• Understanding of how AI is reshaping search and discovery—and what it means for business strategy
• Experience with CRO programs, A/B testing strategy, and conversion funnel optimization
• Ability to interpret analytics and translate data into strategic recommendations
• Familiarity with marketing automation platforms and lead management systems.
• Excellent communication and cross-functional collaboration skills.
• Results-oriented mindset with a passion for innovation and continuous improvement.