Senior Associate, Performance Marketing

We're seeking a skilled Senior Associate, Performance Marketing to join our performance marketing team. This is a high-impact role critical to driving new customer acquisition and expanding our market presence through search channels.

Requirements

• Drive new renter growth by optimizing paid search campaigns, with a primary focus on Google Ads and Microsoft Ads, continuously refining strategies to maximize ROAS
• Identify and develop new keyword opportunities and audience segments, expanding our reach and diversifying our search acquisition mix
• Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance
• Analyze search performance data to uncover growth opportunities, refine strategies, and provide actionable insights that inform decision-making at all levels
• Develop and present recommendations showcasing progress, results, and strategic initiatives to leadership and cross-functional partners
• Work cross-functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals and leverage technical capabilities
• Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency
• Develop clear, insightful reports that translate complex search performance data into actionable recommendations for stakeholders
• Stay up-to-date with paid search platform updates, algorithm changes, and industry best practices
• Contribute to the development of our overall performance marketing playbook, sharing paid search best practices and learnings across the team to elevate our collective performance

Benefits

• Paid Time Off
• 401k Matching
• Retirement Plan
• Tuition Reimbursement
• Relocation Assistance