Paid Media Analyst

Aprende Institute is seeking a Paid Media Analyst to join their team in México. The position focuses on lead generation through paid digital campaigns in the US Hispanic market.

Requirements

• Plan, execute, and optimize campaigns in Meta Ads
• Manage Google Ads
• Execute campaigns on TikTok Ads and other social platforms
• Define and manage budgets to meet CPL, CPA, and ROAS goals
• Analyze KPIs, create reports, and generate insights for optimization
• Collaborate with creative and marketing teams to design effective resources
• Identify new audiences, trends, and growth opportunities
• 2+ years of digital agency experience managing paid media for lead generation
• Experience in Meta Ads and Google Ads
• Working knowledge of TikTok Ads
• Strong skills Budget management and analysis skills
• Creative, independent, and problem-solving skills

Benefits

• Generous Paid Time Off