Lead Development Representative - SEA

We're seeking a driven and strategic Lead Development Representative (LDR) to join our dynamic team. As a key player in our go-to-market strategy, you'll be responsible for qualifying inbound leads and executing outbound prospecting initiatives to generate high-quality opportunities.

Requirements

• Assess and respond to inbound leads to determine fit and sales readiness
• Collaborate with sales teams to ensure smooth handover of qualified leads
• Maintain accurate lead data in CRM and enrich profiles with relevant insights
• Support continuous improvement by tracking outcomes and sharing feedback with Marketing
• Collaborate with Sales to plan and build targeted lists
• Identify and research target accounts and key decision-makers
• Craft personalized outreach by account and persona to generate interest and secure meetings
• Follow a qualification framework to identify business needs, budget, and buying intent
• Ensure a smooth handover to Sales
• Maintain detailed records of outreach activities and prospect interactions in CRM
• Continuously test and refine messaging to improve engagement and conversion
• Track lead activity, monitor pipeline progression, and maintain data hygiene on CRM
• Ensure a steady flow of high-quality leads that convert into revenue
• Report regularly on KPIs and conversion metrics to leadership

Benefits

• Parental leave
• Additional leaves including emergency leave, childcare leave and extended childcare leave
• Well-being support
• Flexible benefits
• Group insurances
• Car Allowances (depending on the role)
• Company's gift