Senior Product Marketing Manager - Retail Banking & Wealth

Senior Product Marketing Manager for Retail Banking & Wealth, responsible for facilitating product knowledge and executing global go-to-market strategies. Collaborate with cross-functional teams to create content, positioning, and messaging for Backbase products.

Requirements

• 7+ years of experience in B2B software product or performance marketing
• 4+ years of experience in product marketing or related area in multi-use case, B2B platforms and/or SaaS
• Native or native-level writing and presentation skills, ability to persuade and motivate others

Benefits

• Validated hypotheses through customer interviews, analyst inquiries, data analysis, and testing
• Located and leveraged market trends and product opportunities to improve Backbase’s offer and position