Senior CRM & Lifecycle Marketing Manager

We're looking for a Senior CRM & Lifecycle Marketing Manager to lead the implementation and continuous improvement of Batmaid's CRM strategy, driving customer loyalty and increasing lifetime value.

Requirements

• 5+ years in CRM, lifecycle marketing, or growth marketing roles with increasing responsibility
• Proven experience managing marketing automation tools (Bloomreach, Braze, Klaviyo, etc.)
• Strong grasp of email strategy, cohort analysis, retention drivers, and testing frameworks
• Comfortable with performance reporting, dashboards, and UTM/analytics hygiene
• Hands-on with HTML/email templates, spreadsheets, and ad dashboards
• Meticulous with deadlines, naming conventions, and data consistency
• Curious, collaborative, and driven to improve customer experience across all touchpoints