Senior Manager of Lifecycle/CRM Marketing

UTR Sports is a leader in using innovative technology to elevate the sports of tennis and pickleball. The company offers a dynamic, fast-paced work environment where you can make a real impact. The Senior Manager of Lifecycle/CRM Marketing will support and shape lifecycle strategy, designing and optimizing behavior-based lifecycle programs, managing experimentation, and ensuring the technical CRM foundation is scalable, accurate, and efficient.

Requirements

• Strong, hands-on Braze experience (3-5 years)
• 5+ years of CRM/Lifecycle Marketing experience in high-growth, consumer-focused environments
• Skilled at working with Product, Engineering, and Data teams on API-driven messaging, SDK events, and backend integrations
• Experience with behavior-based triggers, segmentation, multi-channel journey design, and lifecycle strategy
• Proficient with Braze Liquid logic and AI experimentation, including A/B testing
• Strong content skills and basic HTML/email design experience
• Analytical and data-driven mindset for monitoring KPIs and reporting
• Experience managing at least one team member and/or agency partners
• Experience with Jira or similar project management tools
• Ability to work autonomously, take initiative, and problem-solve independently, while knowing when to seek guidance or collaborate with the team
• Excellent project management skills for handling multiple initiatives in a fast-paced environment

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Work From Home