Content Marketing Lead
BatonNew York, New York, United States
Posted September 30, 2025
Full Time
About the Company
Baton is a marketplace for small business sellers and buyers, offering a trusted platform with verified company data to facilitate successful transactions. By providing accurate valuations using public and financial data, Baton empowers owners to make informed decisions about selling their businesses. The company's focus on transparency and reliable information sets it apart in the industry, backed by investments from Giant Ventures, Bloomberg Beta, and world-class angel investors.
Job Description
Baton is a modern marketplace connecting businesses with buyers for acquisitions and sales of small businesses. They are seeking a Content Marketing Lead to own content strategy and execution across blog, LinkedIn, social media, and more, driving awareness, engagement, and conversions. This role is a key part of the growth team and focuses on brand storytelling and growth marketing.
Requirements
- 2–5 years in content marketing, editorial, communications, or related roles
- Strong writing portfolio (blogs, LinkedIn, social or other media)
- Excellent editing, narrative structuring, and storytelling skills
- Experience producing content for executives / leadership, especially in B2B or complex domains
- Demonstrated ability to manage a content strategy across multiple channels
- Solid research / synthesis skills - digging into unfamiliar industries or verticals and surfacing compelling narratives
Benefits
- Employer contribution for all healthcare options
- 401k plan / short-term disability
- Five weeks of paid time off, generous sick leave, and six weeks of flexible Work From Anywhere days
- On-demand mental health support
- Laptop of your choice
- Parental leave program
