Content Marketing Associate Principal
ViaNew York, New York, United States
Posted October 28, 2025
85000 - 115000 USD year
Full Time
About the Company
Via is a leading provider of innovative software solutions for transforming legacy transportation systems into advanced digital networks. The company offers a range of services including on-demand transit, dynamic carpooling, and logistics algorithms to enhance efficiency, affordability, and sustainability in urban mobility. With its comprehensive suite of products and operations in over 500 communities worldwide, Via is at the forefront of the TransitTech industry, dedicated to expanding access to reliable transportation options.
Job Description
Via is seeking a seasoned Content Marketing Associate Principal to architect and execute its thought leadership strategy. The role involves narrative architecture, content strategy, content creation, editorial guidance, performance measurement, and mentoring. This position will shape the category, define Via’s position, and influence business growth.
Requirements
- 4+ years of progressive experience in content strategy, thought leadership, or content marketing
- World-class writer and editor with a strong portfolio
- Experience translating complex data, product roadmaps, or technical/policy concepts
- Proven ability to operate strategically, influence stakeholders, and manage a multi-channel content program
- Expertise in SEO, content performance measurement (Google Analytics, etc.), and mapping content to the customer journey
- Highly resourceful, autonomous, and capable of operating as a content leader in a dynamic organization
Benefits
- Free medical plans
- 401K matching