Product Marketing Manager, Research & Modalities

Benchling is looking for a Product Marketing Lead, Research & Modalities to define and execute the go-to-market strategy for the Research phase of the biotech lifecycle. The role combines scientific depth with marketing acumen to translate complex capabilities into compelling narratives that resonate with scientists, R&D leaders, and IT stakeholders.

Requirements

• Define positioning, segmentation, and narrative for Benchling's Research and Modality portfolio.
• Translate scientific and technical capabilities into clear, differentiated messaging and content.
• Lead go-to-market strategy and execution for new and existing products, driving adoption and revenue growth.
• Develop enablement materials — customer stories, presentations, and competitive insights — to equip Sales and Customer Experience teams.
• Conduct and synthesize market research to understand customer needs, trends, and competitive dynamics.
• Partner closely with Product Management and Strategy to influence roadmap priorities and ensure product-market fit.
• Align cross-functional teams around shared goals, launches, and success metrics.

Benefits

• Competitive total rewards package
• Broad range of medical, dental, and vision plans for employees and their dependents
• Fertility healthcare and family-forming benefits
• Four months of fully paid parental leave
• 401(k) + Employer Match
• Commuter benefits for in-office employees and a generous home office set up stipend for remote employees
• Mental health benefits, including therapy and coaching, for employees and their dependents
• Monthly Wellness stipend
• Learning and development stipend
• Generous and flexible vacation
• Company-wide Winter holiday shutdown
• Sabbaticals for 5-year and 10-year anniversaries