Campaign Manager (m/w/d) - Retail Media
BertelsmannMunich, Bavaria, Germany
Posted November 21, 2025
Full Time
About the Company
DeutschlandCard is one of the largest Commerce Media platforms in Germany and connects consumers, brands, and retail in a new way: directly, data-driven, and highly efficient.
Job Description
Join our Retail Media Team as a Campaign Manager and take on the central role in the operational implementation and optimization of Retail Media campaigns. You will work independently, monitor and analyze campaigns, and derive optimization potential. Experience with digital campaigns, retail-specific KPIs, and campaign and CRM tools is required. We offer flexible working hours, mobile work, and a comprehensive benefits package.
Requirements
- Funded experience in operational campaign management in the field of Retail Media / Commerce Media
- Very good knowledge of the implementation of digital campaigns (Display, DooH, CRM channels, Programmatic)
- Safe handling of retail-specific KPIs such as ROAS, Basket Uplift, Redemption Rates, etc.
- Experience with campaign and CRM tools, SSPs, and DSPs, such as Active Agent, DV360, Data Cleanrooms, The Tradedesk, Criteo or comparable platforms
- High affinity for data combined with a structured working method and a comprehensive view of our channels and target groups
Benefits
- 30 days vacation
- Comprehensive training offer through our Bertelsmann University and over 8,000 free e-learning courses
- Extensive social benefits of the Bertelsmann Group such as subsidized canteen, health offers, and divisional profit-sharing