Brand Marketing Manager

As a Brand Marketing Manager, you will play a critical role in expanding our marketing message for our cutting-edge program, The Biograph Method, a pioneering diagnostic and wellness platform designed to unlock personalized insights and long-term wellness.

Requirements

• Effectively own and enhance brand marketing functions, including public relations, email marketing, content creation across organic social, influencer, the Biograph blog, partnerships and more
• Drive brand strategy and consistency across all efforts, ensuring the brand's message, voice, and visual identity adhere to our stated strategy and are consistent across all marketing materials, partners, advertising, etc.
• Manage marketing vendors in day to day efforts and ensure all partners stay aligned on brand goals, message and key initiatives
• Plan and launch integrated brand campaigns across digital, social, content, PR, and experiential channels
• Build and manage influencer and creator partnerships, driving awareness and intent
• Partner closely with teams across product development, growth, sales and design to bring ideas to life across every brand touchpoint
• Track, analyze, and optimize campaign performance and brand health metrics, using insights to test, learn, and continuously improve
• Provide expertise to set standards and execute on marketing strategies
• Be a key contributor to the culture of innovation, constantly exploring ways to push the boundaries of healthcare

Benefits

• Equity
• Biograph Membership
• Medical, dental, and vision insurance
• 401(k)
• Paid maternity / paternity leave
• Unlimited PTO
• 11 paid holidays