Blavity, Inc. is a venture-funded media and technology company seeking a Director of Email & Growth Marketing to oversee the strategy, systems, execution and performance of user acquisition, nurturing, and conversion through email and lifecycle channels.
Requirements
- Own Blavity's Iterable instance and email/lifecycle operating model
- Define and maintain segmentation, list governance, deliverability, and journey best practices
- Own the global email and newsletter calendar across brands
- Define newsletter tone, POV, cadence, and segmentation strategy
- Modernize newsletters to feel personal, culturally resonant, and trust-building
- Review and guide campaign logic and setup; step in hands-on for launches, complex builds, experiments, and time-sensitive growth initiatives
- Operationalize acquisition, onboarding, and retention flows that support broader brand and content strategy
- Design and lead growth experiments across email and lifecycle programs
- Test acquisition levers such as referrals, quizzes, paid newsletters, and sharing loops
- Define testing strategy across subject lines, content mix, cadence, and format
- Translate performance insights into clear, actionable growth decisions
- Track and report on subscriber growth, engagement, and retention
- Translate insights into recommendations for leadership and align execution priorities with company goals
- Own intake, prioritization, and roadmap for email and lifecycle growth initiatives
- Set direction and guardrails for operators executing lifecycle work
- Mentor and support email and growth team members
Benefits
- 401k Matching
- Generous Paid Time Off
- Retirement Plan
- Tuition Reimbursement
