Director, Paid Media
BlueprintTELECOMMUTE; United States
Posted November 14, 2025
Full Time
About the Company
We're a small, tight-knit team working to clean up the global food supply, provide healthy food to everyone, and build Don't Die into the most influential ideology in the world.
Job Description
We're looking for a data-driven, strategic, and highly analytical Director of Paid Media to lead our performance marketing efforts across all paid media channels.
Requirements
- Develop a strong cross-channel acquisition strategy that maximizes scale while maintaining CAC, CPA, and ROAS targets.
- Oversee forecasting, budget allocation, and pacing to hit weekly, monthly, and quarterly growth goals.
- Partner with Creative to develop high-performing ad concepts informed by data, customer insights, and channel best practices.
- Manage testing roadmap and identify new platform opportunities and pilot innovative tactics to expand reach and improve efficiency.
- Own performance reporting, highlighting insights, opportunities, and risks to senior leadership.
- Partner with analytics vendors and internal team to improve attribution models, MMM/MTA, incrementality testing, and data-driven decision-making.
Benefits
- Salary Range: $140,000-190,000
