Demand Generation Lead
BNYPittsburgh, Pennsylvania, United States
Posted July 10, 2025
Full Time
About the Company
BNY is a leading global financial services company offering comprehensive solutions in investment management, wealth technology, and corporate trust. With expertise spanning from managing to moving and safeguarding money, BNY serves over 90% of Fortune 100 companies and top banks worldwide. Our 240-year legacy is built on partnering with clients to create innovative financial solutions that benefit businesses, communities, and individuals globally.
Job Description
BNY is seeking a VP of Demand Generation to join their Digital Marketing team, focused on driving lead generation and pipeline growth in the financial services industry. The role involves developing strategic programs, collaborating with internal teams, analyzing campaign performance, and maintaining regulatory compliance. BNY is a global financial services company recognized for innovation and technological advancement.
Requirements
- 5+ years in B2B/B2C marketing with 3+ years in demand generation
- Experience in financial services, marketing to institutional investors, advisors, or high-net-worth individuals
- Expertise in marketing automation, CRM systems, analytics, and campaign performance measurement
- Strong communication, project management, and cross-functional collaboration skills
- Ability to translate data into actionable marketing strategies
- Team player with a growth mindset
Benefits
- Highly competitive compensation
- Flexible global resources
- Wellbeing programs
