Director of Performance Marketing
BoulevardUnited States
Posted September 18, 2025
168000 - 240000 USD year
Full Time
About the Company
Boulevard is a client experience platform for appointment-based self-care businesses, offering online scheduling, business management, marketing, and payments. Our innovative software, developed with input from industry leaders, aims to automate workflows, drive revenue, and enhance the personalized client experience. As a venture-backed, fully remote startup in Los Angeles, Boulevard leverages technology and design to empower businesses and their clients, challenging traditional norms and aiming to help people achieve their best selves.
Job Description
Boulevard is a performance marketing platform for appointment-based businesses, helping salon managers and beauty retailers improve sales and retention. They are seeking an exceptional Director of Performance Marketing to own the performance engine, scale full-funnel demand programs, and collaborate across teams to drive growth. The role focuses on SMB audiences and leveraging digital channels like SEM, SEO, and programmatic advertising.
Requirements
- 8-10+ years of B2B demand gen/performance marketing experience.
- Hands-on experience with SEM/SEO, paid social, programmatic, email/SMS, and video.
- Proven track record of launching and scaling digital channels.
- Fluency in funnel KPIs and forecasting.
- Experience optimizing for AI-driven answer experiences.
- Data-driven operator with proven budgeting and account ownership skills.
Benefits
- Flexible vacation day policy
- Remote work options
- Home office stipend
- Learning and Development
