The Portfolio Specialist executes a range of workstreams in delivering specific strategies that increase value of customer propositions furthering relationships with assigned segmentations of customers, expanding market share and generating sustainable growth.
Requirements
- Implements customer value propositions across specific customer and business segments.
- Supports the execution and development of the proposition function's strategy and roadmap for BT Group's core value proposition, products, and services.
- Contributes towards sales enablement, the development of marketing materials, services work packages and product refinement.
- Executes end-to-end proposition design strategies and development across commercial priorities and experiences.
- Implements activities that drive competitive differentiation and unique value proposition of BT Group effectively shaping a strong and impactful products and services narrative.
- Monitors research and market intelligence activities across a range of information channels ensuring BT Group's leading market position is upheld.
- Implements go-to market strategies, including that of marketing and collateral, enabling sales and customer leaders to win competitive bid opportunities.
- Champions, continuously develops and shares with team knowledge on emerging trends and changes in proposition management.
Benefits
- Opportunity to work on a wide range of workstreams
- Chance to contribute to the development of the proposition function's strategy and roadmap
- Opportunity to work on sales enablement and marketing materials development
- Opportunity to execute end-to-end proposition design strategies and development
- Opportunity to shape the unique value proposition of BT Group
- Opportunity to work on go-to market strategies and competitive bid opportunities