Senior Director, Brand Partnerships - North America and Canada
Channel FactoryDetroit, Michigan, United States • New York, New York, United States • San Francisco, California, United States • Canada
Posted October 24, 2025
Full Time
About the Company
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Job Description
Channel Factory is seeking a Senior Director of Brand Partnerships to lead strategic brand relationships and drive global revenue. This role involves managing a team of business developers, sales representatives, and account managers, and is a highly visible position within a fast-growing startup. The company focuses on enabling brands to connect with their target audiences effectively in YouTube and emerging growth channels, valuing innovation, collaboration, and execution.
Requirements
- 10+ years of experience in digital media or a related industry
- Extensive network of senior advertisers (and their media agencies)
- Expertise in media buying models
- Strong communication skills
- Experience managing campaigns and partnerships in YouTube, Google Ads, Meta, TikTok, or other major platforms
- Strategic mindset with ability to translate client needs into innovative solutions
- Salesforce experience preferred
- Bachelor’s degree required, MBA a plus
Benefits
- Work with a leading startup
- Competitive salary
- Comprehensive medical benefits
- Cell phone and Wi-Fi reimbursement
- Bill Spend Stipend
- Gym Stipend
- Work-life flexibility