Senior Director, Brand Partnerships - North America and Canada
Channel FactorySan Francisco, California, United States • New York, New York, United States • Detroit, Michigan, United States
Posted October 24, 2025
Full Time
About the Company
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Job Description
Channel Factory is seeking a Senior Director of Brand Partnerships to lead strategic brand relationships and drive global revenue for US and Canada-based brands. This role involves building and expanding partnerships with Fortune 500 brands, executing go-to-market strategies, and serving as a thought partner to internal teams. The position requires a seasoned leader who thrives in fast-paced environments and possesses strong analytical and negotiation skills.
Requirements
- 10+ years of experience in digital media, ad tech, or a related industry
- Extensive network across North American advertisers (and their media agencies)
- Expertise in media buying models (programmatic, DSPs, PMDs, bidding platforms)
- Strong communication skills (written, verbal, interpersonal)
- Proven ability to lead negotiations and close multi-million-dollar deals
- High analytical skills with advanced Excel and reporting skills
- Experience managing campaigns and partnerships in YouTube, Google Ads, Meta, TikTok, or other major platforms
- Strategic mindset with client needs into innovative solutions
- Self-starter in fast-paced environments
- Experience with Salesforce (strongly preferred)
Benefits
- Work with a leading startup in a high-demand industry
- Competitive salary
- Comprehensive medical benefits
- Cell phone and Wi-Fi reimbursement
- Bill Spend Stipend
- Gym Stipend
- Work-life flexibility