The Regional Marketing Manager plays a critical role in driving corporate marketing & merchandising initiatives, ensuring brand standards, and leading marketing strategies that support regional growth and strategic sales objectives. This role requires a balance of creativity and strategic thinking, as well as the ability to coordinate and execute marketing plans that enhance brand presence and customer engagement.
Requirements
- Partner with operations teams to implement monthly marketing initiatives, maintain quality assurance standards, and support presentation needs, site visitations, and account reviews.
- Develop and recommend customized regional marketing strategies that align with local market trends and consumer preferences.
- Coordinate and execute regional and corporate strategic marketing projects, ensuring seamless collaboration with the marketing team.
- Analyze and report back to the RVP on marketing performance metrics and revenue-driving initiatives, ensuring alignment with YOY growth goals and KPIs.
- Build deep knowledge of the regional marketplace, providing education and insights to unit operators.
- Develop innovative, on-trend marketing and merchandising strategies to maintain a competitive edge against local food retailers and corporate dining services.
- Manage the development and distribution of monthly marketing resources, ensuring creative and promotional materials meet quality standards.
- Support new account openings, focusing on front-of-house (FOH) marketing, branding, and communication strategies.
- Stay ahead of industry trends by continuously exploring emerging marketing technologies and service models to enhance brand positioning.
- Collaborate with operational services, IT, print/digital vendors, and other partners for seamless execution of marketing programs.
- Leads and contributes to marketing projects related to business development, digital solutions, and account openings.
Benefits
- Medical
- Dental
- Vision
- Life Insurance/ AD
- Disability Insurance
- Retirement Plan
- Paid Time Off
- Holiday Time Off (varies by site/state)
- Associate Shopping Program
- Health and Wellness Programs
- Discount Marketplace
- Identity Theft Protection
- Pet Insurance
- Commuter Benefits
- Employee Assistance Program
- Flexible Spending Accounts (FSAs)
- Paid Parental Leave
- Personal Leave
