Senior Digital Marketing Manager
CooperCompaniesNew York, United States
Posted September 16, 2025
Full Time
About the Company
CooperCompanies (Nasdaq: COO) is a global medical device leader with two business units: CooperVision, which specializes in contact lenses; and CooperSurgical, focused on fertility and women's healthcare. The company operates in over 130 countries, impacting fifty million lives annually through innovative products like IVF devices and vision correction solutions. Known for its dedication to innovation, health and wellness, and community support, CooperCompanies is recognized as a U.S. Great Place to Work and is committed to meeting evolving healthcare needs.
Job Description
CooperVision is seeking a Senior Digital Marketing Manager to develop, lead, and execute the digital marketing strategy. This role involves strategic planning, team leadership, and collaboration with various departments to drive business growth and enhance brand visibility. The company produces soft contact lenses with advanced materials and optics, offering innovative products and practitioner support.
Requirements
- Develop and implement comprehensive digital marketing strategies.
- Oversee the planning, execution, and optimization of digital marketing campaigns.
- Manage website performance and analytics.
- Manage event digital journeys.
- Utilize analytics tools to track and report on KPIs.
