Activation Director, AdOps
Critical MassNew York, New York, United States
Posted October 17, 2025
100000 - 130000 USD year
Full Time
About the Company
Critical Mass is a global digital agency with 1,800 employees across 13 offices, specializing in full-service digital capabilities for top brands. Focused on design standards, customer-centricity, and innovative technology integration, they deliver connected digital ecosystems and unparalleled experiences for clients like Apple, Nike, and Airbnb. Known for their friendly yet driven culture, Critical Mass prides itself on deep consumer insights and a commitment to living their values.
Job Description
ArtBot/Critical Mass is seeking a hands-on, strategic Creative Activation Director to lead a high-performing team managing end-to-end DCO campaigns across display, video, and social channels. This role is central to their digital activation engine and offers a rare leadership opportunity to shape the future of a fast-growing operation. The Director will be responsible for oversight, mentorship, and process improvements.
Requirements
- 5+ years of experience in digital ad operations
- Hands-on expertise with DCO platforms (e.g., DoubleClick Studio, Flashtalking, Sizmek, Adform, Smartly, Clinch)
- Demonstrated leadership ability
- Strong organizational skills and ability to balance multiple priorities
- Advanced Excel skills
- Excellent communication skills
- Experience driving workflow/process change
Benefits
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, sick days
- Access to online services for families and new parents
- Diversity and Inclusion Board
- Internal learning and development programs
- Enterprise-wide employee discounts
