Director of SEO role leading best-in-class SEO strategies for top brands, requiring 8-10+ years of search experience and expertise in SEO, team management, and digital trends.
Requirements
- Define and lead the vision for best-in-class SEO strategies
- Lead the creation, definition, execution, and optimization of holistic search strategies
- Represent the Search practice within the agency as a senior strategic thought leader, innovator, and champion for the role of search across the customer journey
- Hire, manage, and grow a high-performing team of search strategists
- Use search data to understand user intent, drive content strategies, and identify business opportunities for clients
- Pitch and implement new search projects and service offerings
- Lead and implement AI Search Optimization/GEO strategies
- Define success metrics and translate SEO results to business objectives
- Collaborate with cross-functional teams to incorporate SEO strategies and best practices
- Deliver actionable insights and strategic recommendations to clients through insightful, visually compelling reports
- Optimize social search channels to maximize brand and content visibility across the digital landscape
- Integrate paid and organic search strategies and workflows to reduce costs while maximizing key business activities
- Conduct regular SEO audits and competitive analyses
- Effectively convey SEO concepts and success stories in a concise and easy-to-understand manner
- Develop frameworks and processes to systematically track and improve search performance
- Advise on technical website development to maximize search indexability and visibility
- Define search-driven guidelines and requirements for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc.
- Monitor, analyze, and report on search results and performance to both internal and external stakeholders
- Keep current with the latest digital trends and changes in the search marketing landscape, identifying new opportunities for clients
- Experience leading and managing a team of SEO specialists
- Excellent written and verbal communication, with strong presentation and data storytelling skills
- Track record of driving measurable performance improvements
- Ecomm/retail SEO strategy and experience (e.g. optimizing product/category pages), with a systematic approach that has driven measurable results and incorporates
- Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.)
- Experience with global brands and international SEO, including strategies for multiple regional sites, languages, etc.
- Strong project management and organizational skills, with the ability to drive progress and manage multiple projects and deadlines simultaneously
- Experience defining and documenting internal processes and best practices to improve SEO implementation
- Deep understanding of search engine algorithms, ranking factors, SEO best practices, and technical SEO
- Proficiency in third-party SEO/SEM tools, such as SEMrush, BrightEdge, Ahrefs, ScreamingFrog, etc.
- Proficiency in data analytics and visualization tools, such as Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, Tableau, etc.
- Experience with GEO/AI search tracking tools, such as Profound, BlueFish, BrightEdge AI Catalyst, etc.
- Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large datasets
- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions
- Experience developing and executing content strategies that improve brand visibility, traffic and engagement through content creation and optimization
- A proactive, self-starter attitude
- Experience with testing and leveraging AI tools (ChatGPT, etc.) for SEO tasks and workflows
- Experience with paid search/SEM, or experience driving integrating SEO/SEM strategies and workflows
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Four Day Work Week
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance
