Senior SEO Strategist
Critical MassToronto, Ontario, Canada
Posted November 12, 2025
Full Time
About the Company
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io.
Job Description
As a Senior SEO Strategist, you'll optimize site experiences, drive results, and craft effective content strategies for global brands.
Requirements
- 4+ years of SEO experience
- Excellent written and verbal communication, with strong presentation and data storytelling skills
- Track record of driving measurable performance improvements
- Ecomm/retail SEO strategy and experience
- Experience with GEO and AI search optimization
- Experience with global brands and international SEO
- Strong project management and organizational skills
- Deep understanding of search engine algorithms, ranking factors, SEO best practices, and technical SEO
- Proficiency in third-party SEO/SEM tools, such as SEMrush, BrightEdge, Ahrefs, ScreamingFrog, etc.
- Proficiency in data analytics and visualization tools, such as Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, Tableau, etc.
- Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large datasets
- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions
- Experience developing and executing content strategies
- A proactive, self-starter attitude
- Experience with testing and leveraging AI tools (ChatGPT, etc.) for SEO tasks and workflows
- Experience with paid search/SEM, or experience driving integrating SEO/SEM strategies and workflows
Benefits
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, wellness days, and flex days
- Summer Fridays (off at 3:00 PM local time every Friday)
- Diversity and Inclusion Board with 13 affinity groups
- Enterprise-wide employee discounts