Sr. Manager, CRM

Crocs is seeking a Sr. Manager of CRM to develop and execute a robust CRM strategy. This role involves segmenting customers, driving list growth, and creating personalized experiences across various channels. The role requires collaboration with marketing, analytics, and product teams to deliver customer-centric initiatives and measure campaign impact. This position focuses on driving growth while maintaining a customer-focused approach.

Requirements

• Develop and implement a segmentation strategy within the CRM platform.
• Lead list growth strategy and execution, including acquisition campaigns and onboarding.
• Collaborate with marketing, GTM, and product teams to define customer segments.
• Support omnichannel initiatives by aligning CRM strategies across digital channels.
• Use CRM tools and technologies to create personalized customer experiences.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Life and AD&D insurance
• Short and long-term disability coverage
• Paid time off
• Employee assistance program