Senior Account Strategist, Paid Media (Remote Canada) - Future Opening

Directive Consulting is a performance marketing agency specializing in SaaS and Tech companies, focusing on Customer Generation (SQLs and Customers). They offer Paid Media, SEO, CRO, and Video services, and are looking for a Senior Account Strategist to manage client relationships and drive value for enterprise SaaS businesses. This role involves daily client deliverables, budget management, and data analysis to maximize ROI.

Requirements

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Drive referrals via client relationships and professional network.
• Build strategies for clients each quarter.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Understand the value of Programmatic campaigns.
• Execute and optimize PPC advertising campaigns across multiple platforms.
• Analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Drive results and measure via OCT
• Maintain a professional background.

Benefits

• Medical, dental, vision, disability, and life insurance
• Employer-paid parental leave
• Unlimited PTO
• Paid Holidays
• Birthday Off
• End of Year Recharge
• Paid Company Holidays
• Annual Anniversary Trip