Lifecycle Marketing Manager.

dopay is seeking a driven Lifecycle Marketing Manager to join their team and drive customer engagement, retention, and advocacy for their growing B2B client base. This role focuses on deepening relationships with clients, driving customer experience through lifecycle management strategies, and fostering a community of advocates. Responsibilities include data-driven strategies, A/B testing, onboarding programs, and churn reduction initiatives.

Requirements

• Design and execute personalized customer lifecycle marketing B2B to B2C programs.
• Build and optimize customer journey maps to understand the customer experience.
• Apply A/B testing methodology to optimize engagement and ROI.
• Develop onboarding and activation programs for new clients.
• Develop and manage customer advocacy programs.
• Track and analyze key retention metrics.

Benefits

• Competitive salary
• Career growth and professional development
• Dynamic and diverse team