Lifecycle Marketing Manager
EthosBengaluru, Karnataka, India
Posted October 8, 2025
Full Time
About the Company
Ethos is a leading life insurance provider that offers instant and easy access to term life insurance through a blend of technology and human expertise. With over $400 million in capital from top investors like Sequoia and Google Ventures, Ethos has become one of the largest U.S. life insurance issuers, known for its innovative approach and commitment to protecting families.
Job Description
Ethos is seeking a Strategic Lifecycle Marketing Manager to lead customer engagement initiatives across the full customer journey. This role requires a strong analytical mindset, understanding of B2B and B2C marketing, and hands-on experience with modern MarTech stacks, CRM systems, and data-driven automation. The ideal candidate will work cross-functionally with product, analytics, engineering, and design teams to build scalable programs focused on customer value.
Requirements
- 6–10 years of experience in lifecycle, CRM, or retention marketing
- Proven success running B2B and/or B2C lifecycle programs at scale
- Strong grasp of analytics and experience using tools like MODE, SQL, GA, or similar
- Hands-on experience with MarTech tools (e.g., Iterable, Segment, Braze, Amplitude, HubSpot)
- Solid understanding of customer data, event tracking, and dynamic content personalization
- Excellent communication and presentation skills
- Highly organized, with a test-and-learn mindset and strong problem-solving skills
Benefits
- Competitive salary
- Opportunity to work with innovative technology
- Inclusive and diverse work environment
