Earnest is a company that empowers students with financial support and helps them pay down their debt. The Lifecycle Marketing Manager will play a strategic role in owning the development and execution of lifecycle campaigns that drive conversion and acquisition of Earnest products and services.
Requirements
- 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role
- 3+ years of experience developing lifecycle/CRM engagement programs
- Experience in audience segmentation and targeting using database information and real-time event data
- Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau
- Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA)
Benefits
- Health, Dental, & Vision benefits plus savings plans
- Mac computers + work-from-home stipend to set up your home office
- Monthly internet and phone reimbursement
- Employee Stock Purchase Plan
- Restricted Stock Units (RSUs)
- 401(k) plan to help you save for retirement plus a company match
- Robust tuition reimbursement program
- $1,000 travel perk on each Earnie-versary to anywhere in the world
- Competitive days of annual PTO
- Competitive parental leave