Senior Lifecycle Marketing Manager

Earnest is seeking a Senior Lifecycle Marketing Manager to report to the Director of Performance Marketing. The role will involve providing campaign performance reports, developing customer journey development, and collaborating with cross-functional teams to deliver high-impact lifecycle programs.

Requirements

• 6+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
• 4+ years of experience developing lifecycle/CRM engagement program
• Proven ability to present campaign strategies, performance, and recommendations to senior leadership
• Experience developing marketing plans that balance financial objectives and customer experience goals
• Expertise in audience segmentation and targeting using database and real-time event data
• Strong data analysis skills and knowledge of BI tools such as Looker or Tableau
• Experience with enterprise marketing automation tools — Braze preferred (others valuable: Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys)
• Strong project management skills with tools such as Jira, Workfront, or Basecamp
• Very strong attention to detail and strict adherence to QA processes

Benefits

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Competitive parental leave