Senior SEM Specialist
ExoticcaBarcelona, Catalonia, Spain
Posted September 19, 2025
Full Time
About the Company
Exoticca is a fast-growing online tour operator that’s been disrupting the travel tech sector since 2013. Today, over 400 passionate travel experts work with us every day to make exotic destinations accessible to more people than ever worldwide. By developing innovative tech-based solutions and working directly with trusted local operators, Exoticca offers extraordinary travel packages at never-before-seen prices while ensuring that local communities prosper from our business. We place the world at your fingertips with an online booking system to reserve complex trips in just a few clicks, while our Traveler’s App helps give real-time itinerary updates plus a 24/7 direct line to multilingual customer support. We’re a melting pot of cultures here, but we all share a strong set of core values that unite us all. Commitment, believing in both our mission and the transformative power of travel. Drive, constantly striving for improvement even at the forefront of the industry. Teamwork, knowing our strength lies in the sum of our parts. Resilience, seizing opportunities to grow in any context. And customer-centric, because making their dreams come true is our ultimate goal. Itchy feet have taken us far at Exoticca, and we've landed at the forefront of travel tech!
Job Description
Exoticca is a rapidly growing online travel agency seeking a Senior SEM Specialist to drive profitable growth across all geographies. The role involves owning, evolving, and optimizing search marketing programs across Google and Microsoft Ads, coordinating with cross-functional teams, and leveraging data to improve CAC, LTV, and overall marketing efficiency. This position is ideal for a strong SEM professional with a passion for automation and testing.
Requirements
- 5+ years of hands-on SEM experience managing large-scale campaigns
- Proven expertise in Google and Microsoft Ads platforms
- Experience in other Performance Channels (Social Ads, Display)
- Automation mindset and hands-on experience using automation tools
- Understanding of performance measurement and experimentation
- Experience working with analytics and visualization tools
- Fluent in English and Spanish
- Data driven, analytically minded
- Experience in the travel industry is a plus
Benefits
- Competitive compensation package
- Flexible compensation management
- Travel packages
- Referral bonus
- Unlimited coffee, team lunches, and bi-anual company parties
- Company parties and team activities
