Vice President, Brand Experiences

Fanatics is seeking a Vice President of Brand Experiences to lead the strategy and execution of culture-led brand initiatives. This role focuses on elevating the brand positioning, amplifying partnerships, and creating breakthroughs across sport, style, and community. The ideal candidate will build brand relevance, drive revenue, and establish a positive brand presence.

Requirements

• 15+ years of experience in brand leadership
• Track record of transforming product and partnership moments into cultural and commercial wins
• Deep understanding of sports, style, and culture
• Strong leadership and people management experience
• Exceptional storytelling, strategic, and creative skills
• Ability to operate at both strategic and executive levels

Benefits

• Wellness programs with fitness and weight management partners
• Paid maternity paternity leave
• Infertility treatment
• Flexible time off
• Competitive 401k plan