Responsible for the strategic leadership, execution, and optimization of all paid media initiatives to drive customer acquisition, lead generation, and revenue growth.
Requirements
- Develops and executes paid media strategies across Meta, YouTube, programmatic display, and CTV
- Leads, manages, and mentors the paid media team
- Drives structured testing and optimization processes across platforms
- Partners with creative teams to scale the volume and performance of ad creative
- Owns budget allocation, pacing, and forecasting across all paid media channels
- Collaborates cross-functionally with CRM, Marketing Operations, and Compliance
- Evaluates campaign performance across channels and develops data-informed recommendations
- Identifies and tests new platforms, features, and beta opportunities
- Manages relationships with external agencies and media partners
- Oversees reporting dashboards and KPI tracking
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Paid time-off benefits
- Flexible spending account
- 401(k) with employer match
- ESPP