Director, Paid Media

Responsible for the strategic leadership, execution, and optimization of all paid media initiatives to drive customer acquisition, lead generation, and revenue growth.

Requirements

• Develops and executes paid media strategies across Meta, YouTube, programmatic display, and CTV
• Leads, manages, and mentors the paid media team
• Drives structured testing and optimization processes across platforms
• Partners with creative teams to scale the volume and performance of ad creative
• Owns budget allocation, pacing, and forecasting across all paid media channels
• Collaborates cross-functionally with CRM, Marketing Operations, and Compliance
• Evaluates campaign performance across channels and develops data-informed recommendations
• Identifies and tests new platforms, features, and beta opportunities
• Manages relationships with external agencies and media partners
• Oversees reporting dashboards and KPI tracking

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Paid time-off benefits
• Flexible spending account
• 401(k) with employer match
• ESPP