Associate Director, Content Strategy - Marketplace Partnership

This Associate Director role within Front Row focuses on the leadership and performance of Content Strategy for the Marketplace Partnership division, working with Amazon, Walmart, and TikTok Shop. The role involves overseeing creative execution, data-driven optimization, and collaboration with various teams to ensure brand alignment and measurable results for clients. It requires leadership, strategy, and a strong understanding of marketplace best practices.

Requirements

• 4+ years in content strategy, digital merchandising, or creative marketing for ecommerce, with strong Amazon experience.
• 2+ years managing or mentoring team members, ideally within an agency, aggregator, or marketplace context.
• Demonstrated ability to balance strategic thinking and hands-on execution – managing a team while owning key client relationships.
• Expertise in Amazon content development (A+, Brand Stores, PDPs, etc.) and familiarity with Walmart Marketplace and TikTok Shop.
• Strong collaboration skills across creative, data, and performance marketing teams.
• Proven track record improving creative KPIs.
• Advanced understanding of the impact of SEO for marketplaces and how to integrate insights into creative.

Benefits

• Health, dental, and vision
• PTO
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts