Chevrolet Brand Strategy Coordinator

The Chevrolet Brand Strategy Coordinator will contribute to seeding the accurate brand message across the global organization, dealerships, media outlets, agencies, etc. and conduct market research to gain marketing insights and uncover key consumer insights and competitive opportunities.

Requirements

• Ensure that all creative marketing materials adhere to strict brand guidelines.
• Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.
• Brainstorm and develop creative marketing campaigns for various GM products.
• Liaise with external vendors to execute promotional events and campaigns.
• Maintain and update corporate creative content.
• Build and manage relationships both internally and externally.