Growth Strategist

The Growth Strategist will define how insights and models generated by the Data Science team are leveraged across the MarTech stack to create tangible business value, owning the strategic roadmap for data-driven activation.

Requirements

• Strategy & Roadmap: Define the strategic roadmap for advanced marketing capabilities
• Insight-to-Action Translation: Take statistical models and analysis from Data Science and formulate clear, concise, and executable strategies
• Experimentation Design: Own the formal experimentation framework, designing robust A/B tests, multivariate tests, and lift studies
• Platform Alignment: Partner with the MarTech Lead to ensure the technology stack is configured to support the defined strategic data activation use cases
• Stakeholder Communication: Serve as the primary point of contact for marketing leadership, communicating complex analytical concepts and results