The Group Strategy Manager, Marketing Applied Sciences will lead the Corporate Brands squads, serving as the primary liaison between brand stakeholders and the MAS team. This role combines strategic leadership with hands-on analytics expertise to drive performance marketing optimization across the GM Corporate Brands portfolio.
Requirements
- 7+ years of experience in Marketing Analytics, Performance Marketing, or related strategic analytics roles.
- 2+ years of experience leading cross-functional teams in marketing measurement, media optimization, or audience strategy.
- Degree in Marketing, Data Science, Statistics, Business Analytics, or another quantitative field; advanced degree preferred.
- Strong expertise in performance marketing analytics, including media mix modeling, attribution analysis, audience segmentation, and campaign optimization.
- Proficiency in analytical tools and platforms such as Python, SQL, and data visualization tools.
- Experience with marketing technology platforms, media measurement tools, and performance marketing channels.
- Proven track record of managing complex analytics projects from concept to implementation with measurable business impact.
- Excellent communication and presentation skills, with ability to influence both technical teams and senior brand leadership.
- Strong business consulting skills with ability to frame strategic problems and develop data-driven solutions.
- Demonstrated experience in automotive marketing or consumer durables preferred.
- Ability to work in fast-paced environment while maintaining attention to detail and quality standards.
Benefits
- Medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts
