Marketing Analytics Lead

The Marketing Analytics Lead is responsible for Customer Care & Aftersales (CCA) analytics initiatives and cross-brand measurement across Service and Parts. This role develops and drives Marketing’s measurement and analytics plan, and leverages multiple data sources to identify actionable insights that drive business goals.

Requirements

• Drive prioritization and alignment within Marketing, and socialization outside the team, of key measurement initiatives.
• Develop comprehensive measurement and analytics plans, leveraging CCA’s unique data sources and by cultivating cross-functional relationships with CCA sales channels, adjacency partners, and divisional brands to ensure consistent efforts across promotions, incentive initiatives, etc.
• Leverage multiple data sources and reports to mine for and identify marketing insights that deliver on business goals, and deliver actionable findings through exceptional storytelling.
• Maintain oversight of marketing budget and promotional incentives budget, to support enterprise-wide needs and optimize spend based on highest return opportunities.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Relocation Assistance