Senior Digital Marketing Manager

Genesys empowers organizations to improve loyalty and business outcomes by creating the best experiences for their customers and employees. As the Senior Digital Marketing Manager for Japan, you will own the digital marketing strategy and execution for the region.

Requirements

• Develop and execute the end-to-end digital marketing strategy aligned to Genesys business, pipeline and regional objectives.
• Localise and adapt global campaigns for regional relevance and market alignment.
• Plan and execute multi-channel digital campaigns across paid search, paid social, display, programmatic, web and email.
• Build account-based digital engagement programs with support from the APAC Digital Team and leverage intent data where available.
• Oversee content localisation, including web, email, creative assets and customer stories for regional relevance.
• Monitor, analyse and report on campaign performance using analytics tools
• Manage digital marketing budgets, ensuring efficient spend, forecasting and ROI improvement.
• Work on SEO strategy for Japan and optimise website – under the APAC and central team’s guidance
• Arrange webinars and promote
• Build account targeted programs with the support of APAC Digital Team
• Manage relationship and performance of local digital agencies
• Localise and build email/nurture streams in line with global requirements
• Management of local blog and organic social channels
• Performance review of programs against Marketing Targets for Japan

Benefits

• Paid Time Off
• 401k Matching
• Retirement Plan
• Relocation Assistance