Sr. Marketing Specialist - GCG Connectivity & Power Solutions - Collegeville, PA
Genuine Cable GroupPennsylvania, United States
Posted January 22, 2026
Full Time
About the Company
Genuine Cable Group (GCG) is a global provider of wire, cable, and connectivity products, serving diverse sectors such as Communications, OEM, Data Centers, and Renewable Energy. With expertise in specialty wires, cable assemblies, telecom cables, and industrial solutions, GCG offers custom assembly, logistics, and wire manipulation services. The company's focus on responsive teams, collaboration with suppliers, and tailored solutions distinguishes it in the industry.
Job Description
GCG Connectivity & Power Solutions is seeking a Senior Marketing Specialist to support brand awareness, lead generation, and digital performance across our Connectivity & Power Solutions business! As our Senior Marketing Specialist, you'll play a hands-on role in developing and executing digital marketing initiatives that drive brand awareness, support revenue growth, and enable customer acquisition.
Requirements
- Bachelor's degree or equivalent experience
- 3–5 years of experience in digital marketing, demand generation, or a comparable role in a business-to-business environment
- Strong understanding of digital marketing channels including SEO, PPC, social media, email marketing, and display advertising
- Experience using marketing analytics and data to measure performance and guide decisions
- Proficiency with CRM and marketing automation tools (HubSpot & Salesforce) experience preferred
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- Excellent written and verbal communication skills
- Self-directed, detail-oriented, and comfortable working independently with minimal supervision
Benefits
- Competitive base salary and eligibility for annual bonus
- Comprehensive Health Coverage: Multiple medical plan options (CDHP and PPO) to get you the coverage you need
- Robust Financial Security: Company-paid life and disability insurance, 401(k) with company match, plus options for supplemental critical illness, accident, and hospital indemnity plans
- Generous Time Off: PTO plan with paid holidays, paid parental leave, and paid compassionate care leave to support personal well-being and family needs
- Wellness & Support Programs: Employee Assistance Program (EAP), wellness incentives, and telehealth access
- Extras That Matter: Dental and vision plans, FSAs/HSAs with company contributions, pet insurance, legal services, and ID theft protection for peace of mind
