We are seeking a Digital Media Coordinator to develop and optimize paid social and display advertising campaigns for our political clients. The role involves collaborating with media planners, managing vendor relationships, and monitoring campaign performance to drive results across platforms.
Requirements
- Collaborate with digital media planners to develop targeting, digital media strategies and performance reports.
- Develop and manage paid social advertising campaigns.
- Monitor campaign performance and optimize campaigns to achieve client goals.
- Manage vendor communications, negotiate rates and added value, and manage insertion orders (IO's).
- Establish a consultative relationship across a variety of teams and stakeholders, while continuously adjusting strategy and tactics to achieve client goals.
- Stay up to date on industry trends and best practices and apply relevant learning to work.
- Bachelor’s degree from four-year college or university in Marketing or Business.
- Minimum two years’ experience in digital media planning/buying/analytics.
- Advertising product knowledge (ad types, targeting, and tracking capabilities) on social media and display platforms.
- Campaign management experience on Facebook, Twitter, Snapchat, Linkedin, Google YouTube, Display & Video 360 (formally Google DBM and DCM).
- Leverage and maintain strong relationships with partners, remain up to date on partners and their offerings.
- Diverse account background including direct response and awareness.
- Familiarity with media analytics tools.
- Ability to analyze campaign performance and make recommendations for optimization.
- Strong Microsoft Excel skills.
- Well-organized and highly detail-oriented.
- Self-starter ready to grow, learn new skills, think big, and get the job done.
Benefits
- 401k Matching
- Generous Paid Time Off
- Retirement Plan
- Tuition Reimbursement
- Visa Sponsorship