Digital Media Planner - Political Cycle 2026

GMMB is seeking an experienced Digital Media Planner to provide strategic counsel and develop comprehensive digital advertising strategies for political clients.

Requirements

• Provide expert counsel and guidance to clients on digital media advertising strategies.
• Synthesize digital media research, reports and trends to inform and create compelling media POVs and recommendations based on target audiences and client goals.
• Develop and persuasively present digital media recommendations to clients and potential clients through new business pitches.
• Manage day-to-day media buying needs, including delivering creative specs to vendors, facilitating payment to vendors, etc.
• Monitor campaign performance, optimize in order to achieve objectives, and analyze and report results.
• Understand the value and role of evolving digital platforms, and stay abreast of industry trends, best practices and targeting techniques to continually enhance digital media plans and campaign performance.
• Develop relationships with media vendors, understand the unique services/offerings of each, evaluate proposals, and negotiate contracts.
• Educate internal teams (creative, account, production and media) on digital media advertising strategies, tactics, trends and best practices.

Benefits

• Paid Time Off
• 401k Matching
• Retirement Plan