CRM Manager

As a CRM Manager at Grab, you will design and run lifecycle programmes that grow user growth, engagement, and retention across Grab's verticals, using platforms like Salesforce Marketing Cloud and internal tools.

Requirements

• Design and own regional lifecycle strategies
• Define cross-lifecycle programmes to acquire, activate, engage, retain, and win back users across multiple markets and verticals.
• Translate strategies into clear, documented quarterly CRM plans with targets, segments, and channels.
• Build and optimise multi-channel journeys
• Turn data into applicable insights
• Lead cross-functional and country collaboration
• Drive creative and messaging development
• Ensure operational excellence and platform ownership
• Lead experimentation and channel evolution

Benefits

• Term Life Insurance
• Comprehensive Medical Insurance
• GrabFlex (customizable benefits package)
• Parental leave
• Birthday leave
• Love-all-Serve-all (LASA) volunteering leave
• Confidential Grabber Assistance Programme
• FlexWork arrangements (differentiated hours)