The Field Marketing Manager is a high-energy, strategic results driven marketer who collaborates with key business partners to develop and execute impactful marketing programs for local store/community marketing. This role reports to the Director – Field Marketing & Promotions and requires a Bachelor’s degree in marketing, advertising, public relations, communications, or related field, with a minimum of five years of experience in Marketing, Field Marketing, and/or organizing and delivering training programs.
Requirements
- Ability to influence and coach the Independent Owner-Operator on effective marketing strategies and use of available resources.
- Partner with Field Marketing Team and subject-matter experts to develop and execute impactful programs for local store/community marketing for new stores.
- Lead East New Store Marketing strategy and execute grand opening activities that achieve sales goals.
- Travel to all assigned store openings and lead onsite event execution - some may be out of regular trade area.
- Develop store events that create excitement and drive trial.
- Utilize tools to identify key characteristics and opportunities in new store trade areas, conducting market research to understand consumers and implement marketing strategies.
- Create local marketing templates and playbooks for use by Independent Operators.
- Manage the process (intake, oversight, reporting, project management) for new store marketing support requests.
- Champion operator adoption of new tools, especially digital marketing platforms that provide insights and analytics.
- Monitor store performance – quickly identify key wins/concerns and create action plan.
- Prepare and distribute weekly reporting on local store marketing activities and best practices.
- Ensure adherence to the Grocery Outlet brand style guide.
- Coordinate production of marketing materials that are on brand.
Benefits
- Annual Bonus Program
- Equity
- 401(k) Profit Sharing
- Medical, Dental, Vision & More!
