Dir Product Marketing
HealthEquityUnited States
Posted December 22, 2025
133000 - 213000 USD year
Full Time
About the Company
HealthEquity is committed to saving and improving lives by empowering healthcare consumers.
Job Description
As the Director Product Marketing Manager, you will lead the strategy, team, and execution that brings our newest product experiences to market—ensuring members not only discover them, but adopt, engage, and realize value across the HealthEquity ecosystem.
Requirements
- 8–10+ years in product marketing, growth marketing, or digital marketing—ideally overseeing digital product adoption and lifecycle funnels.
- Demonstrated experience leading and developing high-performing teams, ideally within a matrixed environment.
- Proven ability to shape GTM strategy for new products—from insight to launch to scale.
- Deep experience with funnel analytics, KPI frameworks, experimentation, and performance optimization.
- Proficiency with modern marketing and analytics tools (Braze/Iterable, Branch/AppsFlyer/Adjust, GA4, Mixpanel, Amplitude, etc.).
Benefits
- Medical, dental, and vision
- HSA contribution and match
- Dependent care FSA match
- Uncapped paid time off
- Paid parental leave
- 401(k) match
- Personal and healthcare financial literacy programs
- Ongoing education & tuition assistance
- Gym and fitness reimbursement
- Wellness program incentives
