VP Consumer Marketing
HealthEquityUnited States
Posted November 21, 2025
200000 - 255750 USD year
Full Time
About the Company
HealthEquity is on a mission to transform how consumers engage with their health and financial well-being—and we’re determined to make HealthEquity the #1 brand in the marketplace.
Job Description
As VP of Consumer Marketing, you'll lead the vision and execution of strategies that drive engagement, acquisition, and loyalty across millions of members, shaping the future of consumer marketing in health and wellness while delivering measurable impact at scale.
Requirements
- 15+ years in consumer engagement leadership, with at least 5 years in marketing leadership roles
- Digital-first mindset
- Data-driven approach
- Tech savvy
- Leadership excellence
Benefits
- Medical, dental, and vision
- HSA contribution and match
- Dependent care FSA match
- Uncapped paid time off
- Paid parental leave
- 401(k) match
- Personal and healthcare financial literacy programs
- Ongoing education & tuition assistance
- Gym and fitness reimbursement
- Wellness program incentives
