Product Marketing Manager
HealthyBabyNew York, New York, United States
Posted December 22, 2025
Full Time
About the Company
HealthyBaby is dedicated to protecting and enriching every child's potential through safe, environmentally-friendly products. Their comprehensive range includes baby care essentials like diapers, wipes, cleaning supplies, and skincare, all designed to support developmental health and create meaningful connections during early childhood. HealthyBaby stands out by integrating sustainability into their core offerings, ensuring that everyday moments are both nurturing and eco-conscious.
Job Description
The Product Marketing Manager will serve as the strategic link between Product Development, brand, and the consumer. This role is responsible for product portfolio management, go-to-market execution, and ongoing optimization across HealthyBaby's product portfolio.
Requirements
- 5–8 years of experience in product marketing, brand management, or category management
- Demonstrated success in managing product portfolios and developing pricing/positioning strategies
- Strong analytical skills with the ability to translate data and insights into actionable strategies
- Exceptional communication and storytelling skills for both internal and consumer-facing audiences
- Experience leveraging AI tools to support market research, product positioning, and consumer insights
- Experience in consumer goods (ideally babycare, health & wellness, or beauty)
- Entrepreneurial mindset with ability to balance strategic thinking and execution
- Curious, creative problem-solver who identifies unconventional opportunities
- Comfortable operating in ambiguity and building structure where none exists
